Other than differentiating your staff from staff of other companies, it also gives your customers a good impression of your company from a visual perspective.

While we often view our level of reputation based on our service and quality of items or products we deliver to our customers, what we wear also plays a role in building a good reputation.

Having a branded uniform gives your staff a sense of belonging, being part of a bigger team. It increases loyalty. And there is a sense of pride in being trusted to represent the company you work for.

Where there are different roles that require different styles of items, incorporating your brand colours and logo into your uniform gives your company a consistent appearance. For example: restaurant waiter staff will need different items to what the kitchen staff.

Your consistent appearance should not be limited only to your uniforms, but also in your website, stationary, promotional items and advertising.