UNDERSTANDING WINTER APPAREL (Article 3 of 4)
WHY BRANDED JACKETS?
1.
67% OF CONSUMERS OWN BRANDED JACKETS.
If you’re looking for a promo product with mass appeal, this is it.
- Branded jackets will be kept by the recipient according to the following:
- 54% QUALITY
- 53% UTILITY
- 46% APPEAL
2.
- 95% RECALL
- 95% of consumers who own a branded jacket can recall the advertiser’s name.
3.
EVERY BRANDED JACKET GENERATES AN AVERAGE OF 6100 impressions throughout its lifetime.
4.
BRANDED JACKETS ARE KEPT ON AVERAGE FOR 16 MONTHS
68% of recipients are likely to give their branded jacket to someone else, once they’re done with it, generating even more impressions down the line.
5.
42% OF WOMEN WEAR THEIR BRANDED JACKETS AT LEAST ONCE A WEEK.
While both men and women wear their branded apparel often – organisations with a larger female audience will receive more impressions.
6.
86% OF CONSUMERS HAVE A POSITIVE SENTIMENT TOWARDS AN ADVERTISER, ONCE RECEIVING A BRANDED JACKET
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