UNDERSTANDING WINTER APPAREL (Article 4 of 4)
DIGITAL TRANSFER ON WINTER APPAREL
We created this video to illustrate the photo-realistic results produced by Digital Transfer Printing and why it’s ideal for branding winter apparel.
Video Transcribed Below in case you cannot open the link:
As winter approaches and you think about investing in apparel for your team, here are a couple of things I think you should consider, over and above the obvious benefits of having a warm and well-dressed work force.
DID YOU KNOW?
That according to the research a branded jacket is kept for as long as 16 months.
And 68% of people who own a branded jacket are likely to give it to someone else when they are finished with it. Amplifying the impact and impressions on that product.
And DID YOU KNOW?
That every branded jacket generates 6100 impressions over its lifetime.
So, with that in mind, it becomes even more important to remember that the branding on your jacket should be exceptional. And this is where Digital Transfer really comes to the fore.
Let me show you what I mean.
Digital Transfer really shows its power when it comes to jackets. Because fabrics such as softshell, nylon and polyester which are the main fabrics used in winterwear, look exceptional with Digital Transfer branding.
I want to show you just how fantastic high quality, digital transfer looks when correctly applied.
I’ve taken 3 great examples.
Let’s start with our University logo.
Here’s the embroidery version of this logo. It looks fantastic but when you go over and look at the digital transfer version, you really see it come to life. You can see all fine details and the small text that is simply not possible with embroidery.
Now let’s have a look at the Colour Pop Media logo. It’s lovely in embroidery but when you see the gradients and the vibrancy of the colours in DTC, it makes it exceptional and simply hard to compare.
Finally, the jacket I am wearing, will be very acceptable with embroidery, until you feel it. Now the look and feel and the stretch you get with digital transfer is simply not possible with embroidery. Where you would have quite a heavy stitching and a little bit of weight to this jacket, possibly even a little bit of discomfort.
The nature of embroidery is that you have stitches all the way through the fabric, where as DTC has no impact on the fabric. Again, stretchy, smooth, lightweight and gives you that far superior result.
So if the reasons of health, safety, and staff motivation weren’t enough for kitting out your team with a fantastic jacket this winter, now take it to the next level of DTC. I assure you, you won’t regret it.
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